As Vice President, Angela Cannon is responsible for management oversight of the subscription video on demand service, UP Faith & Family – America’s Favorite Streaming Service for Families. Offered as direct-to-consumer and through distribution partners, Cannon has been an instrumental player with UP Faith & Family since its inception in 2010 (formerly, gMovies). Transitioning to head the service in Dec. 2018, Cannon is currently charged with growing the service by developing the programming strategy, marketing and partnerships, while collaborating with key UP Entertainment department heads across content acquisition, audience insights (research), operations, PR, creative services and technology. Under Ms. Cannon’s leadership, the service has increased its subscriber base 2x+, while optimizing the growth funnel which has increased Lifetime Value and lowered churn year-over-year.
Previously, Ms. Cannon was VP, National Accounts, Content Distribution and Marketing where she managed international program sales, distribution and CDM-focused marketing efforts for ASPiRE, UPtv and UP Faith & Family. One of Cannon’s most notable accomplishments was being tasked with launching Earvin “Magic” Johnson’s ASPiRE on June 27, 2012. Aspire reaches its 35 million viewers with original lifestyle centric programming.
Along her career in entertainment, Cannon has been the recipient of the Cablefax Most Influential Minorities for 2018 & 2019, NAMIC Luminary Award for Rising Cable Executives in 2014 and 2012 Cablefaxie Honorable Mention for her Uplift Someone America Bus Tour.
Aside from work, Ms. Cannon is a member of the Changing a Generation Full Gospel Baptist Church, where she is on the Board of Directors & the Scholarship Foundation Committee. Cannon is also a member of NAMIC, where she has serves as mentor & NAMIC Vision Award Judge for several years running and is also a member of WICT. Finally, she is a Children’s book author. “Who Am I? I’m God’s Princess” is now available on Amazon.