Tara August is Senior Vice President of Talent Relations & Special Projects for Turner Sports and Bleacher Report, where she oversees the division’s marquee roster of on-air announcers across both digital and linear platforms. In this role she is responsible for the management of some of the biggest names in sports including Hall of Famers Charles Barkley, Shaquille O’Neal and Pedro Martinez, across Turner’s sports properties which include the NBA, NCAA, ELEAGUE and MLB. On a day-to-day basis August facilitates on-air production, sales, marketing and promotional activities, with a special emphasis on serving as the primary liaison to all sport teams, leagues, agents and celebrities to facilitate contract negotiations and special guest bookings. She also contributes to the development of special projects for the TNT, TBS and NBA TV family of networks such as the official NBA Awards show, The Dunk King and the All-Star All-Style Show.
Previously, Tara served as public relations manager for Turner Sports where she aided in directing the strategic development and implementation of visibility efforts for the organization’s programming, talent and executives.
Prior to joining Turner Sports, August was an account director for Ogilvy Public Relations Worldwide where she managed extensive sports marketing partnerships designed to promote social marketing causes via sports personalities and organizations. For more than six years she successfully worked across a multitude of sports leagues to develop award-winning public service announcements, special events and programs for the agency’s public and private clientele.
Tara August is currently a Southeast Trustee for the Boys & Girls Club of America, as well as the VP of public relations on the Sports Task Force of the National Association of Black Journalists (NABJ). She previously served as the co-chair of the Entertainment & Sports Section of the Public Relations Society of America (PRSA) and was the co-founder/co-president of the San Diego Network of African-American Professionals (SNAAP!).
She earned her master of arts degree in sport management from the University of San Francisco and her bachelor of arts degree in comparative literature, with a minor in communications, from San Diego State University.