Membership Spotlight: Adriana Frias

Membership Spotlight: Adriana Frias


The WICTSE Membership Spotlight features members and/or board members that wish to share their experience being a member of the WICT organization. Each month a different member will be spotlighted and showcased in the WICT SE newsletter and via the WICT SE social forums. For the month of October, during Hispanic Heritage Month, we will spotlight Adriana Frias in the Oct. 14th newsletter.


How can WICT Southeast members help celebrate Hispanic culture this month?

A way to celebrate this Hispanic Heritage Month should be to recognize the profound contribution Hispanics have made within the culture, entertainment, from the field, from the service sector; There are great Hispanic women and men that represent wonderful stories of successful paths that can be replied by others.

Also getting off the labels from the Hispanic Community that have been there for some many years and show that it doesn´t matter, we can evolve and grow, it depends on will, decision and discipline, is important to say that if Hispanics grow also the American.

What propelled you to join WICT Southeast?

First of all, to be in an association of professionals with common goals and at in the end, we are human beings struggling for better opportunities but also to be ready to give and to share experiences that can be a lesson for others. Having a mentor and being a mentee has given me the clear perspective of where I am and where I want to be.

At WICT both women & men are encouraged to be a catalyst and set the wheels of change in motion. In your experience, share your thoughts on some key benefits of being a member of WICT and why individuals should join or consider renewing their membership?

I really consider as a member of WICT for the past three years, it has been a great journey of knowledge and friendship, I had more benefits than I ever think!

The WICT webinars or workshops are founded on serious and enriching content from people with great paths of life, that are proactive, resilient and have managed to stay and get ahead beneath the circumstances. WICT had connected me with countless people that maybe would have taken me years to reach; also I have an approach and network with people in my field.

As for me, I will continue to be part of WICT because it lifts up and gives me direction.

How has WICT Southeast played an important role in your professional/personal life?

WICT has pushed me along in my career in many ways, had given me support and confidence to go on, to see the range of opportunities that are in this sector and how it has been growing.

In 2020, WICTSE Latam Global Mentoring (WICT Mexico directed by Fernanda Merodio) gave me the opportunity to participate in my first Mentoring with Lizzette Carver from Comcast as my mentor, it was an experience that I really recommend. So in that attitude to keep learning now in this 2021 I am taking my second Mentoring session which will end on November. It´s been awesome the workshops where I have learn a lot.

Over the past year the world has faced major challenges. What is one piece of practical advice you have gained from WICT Southeast events that can benefit others?

We´ve been through 18 months of changes and disruption in all sectors but let me tell you that in the area of Communications has been really crucial and at overwhelming speed.  A practical advice that I consider is that no matter what your gender or age or job position you have, there is a real commitment to others, receiving the knowledge, taking whatever it is in turn, share it or apply it.